So who IS fashion's new face? Models Karlie Kloss and Joan Smalls both stake claim to title on twin W magazine covers

They are two of the fashion industry's brightest young stars.
But as models Joan Smalls, 23 and Karlie Kloss, 19, grace two versions of W magazine's July cover, which reads 'The New Face Of Fashion', one can't help but wonder which beauty reigns supreme.
According to the magazine, the pair 'together represent the new face of fashion' as a result of their individual meteoric rises to mainstream fame.





Both photographed by famed fashion photographer Steven Meisel, the two images have been approached without fuss in order to showcase the stunning features of each woman's face.
An ultra bronzed Ms Kloss, who was born in Chicago, Illinois, wears a Yves Saint Laurent silk jacket as long brunette locks fall around her shoulders.
Her piercing green eyes are narrowed to appear fierce as she gazes into the lens yet the softness of her skin and paleness of her lips add brilliant contrast.
Ms Smalls, born in Puerto Rico, strikes an equally engaging pose on the other cover.

The model's hair has been given a wild curl as it falls around her shoulders in the same manner as Ms Kloss' does.
Her make-up has been kept simple also allowing the eyes to stand out with narrow lashings of black eyeliner.
She wears a Dolce & Gabbana cotton and silk blend ruffle-detail blouse.
Celebrity make-up artist Pat McGrath worked her magic over both of the girl's face.





Ms Kloss told the magazine that she never saw herself as fashionable growing up as a child in St Louis, Missouri after her family relocated from Chicago.
'My sisters have always been these gorgeous glamazons, and I'm, like, this tall skinny stick in the family,' she said. 'And I still am the tall girl, even on the runways. Every time I see Karl Lagerfeld, he's always, like "Karlie, have you stopped growing yet? Are you taller?"
'It used to be something that I really disliked about myself, being tall and lanky, but it turned out to be the greatest asset I have - how uniquely weird I am.'
She has served as the face of Marc Jacobs' Lola fragrance in the past and also had a handbag named after her, among many other industry achievements.
She became a Victoria's Secret Angel last November.
Ms Smalls said her career was cemented when she walked the runway for designer Riccardo Tisci during his show for Givenchy Couture in 2010.
'He saw my potential,' she said. 'And it changed people's perspective.'
The model is currently featuring in a major Calvin Klein Jeans campaign and also featured in this year's prestigious Pirelli calendar, which also starred Lara Stone and Kate Moss among other supermodels.


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