Now the Royal Ascot fashion police will ban ladies from baring their shoulders

In recent years at Royal Ascot, spotting the worst of spectators' fashion has become as much of a national sport as the actual horse races.
But this year, there truly will be no excuse for being inappropriately dressed.
Organisers have deployed a squad of 'fashion police' to stand guard at the turnstiles and stop anyone flouting a new dress code – and hand out hats, pashminas, waistcoats and ties.


The team of 30 'dress-code assistants' have undergone special training to help them spot guests breaching the 16-page style guide laid out by race bosses.
About 300,000 people are expected to attend the annual week-long event in Windsor, which starts today.
As part of the tougher dress code, earlier this year Ascot announced that fascinators, a favourite with the Duchess of Cambridge, would no longer be acceptable for women in the royal enclosure.
Instead, the dress code states: 'Hats should be worn; a headpiece which has a base of four inches or more in diameter is acceptable as an alternative to a hat.'


Women are also expected to wear skirts or dresses of 'modest length' which fall just above the knee or longer.
This replaces previous guidance which stated miniskirts were 'unsuitable'.
Strapless, halterneck and spaghetti-strap dresses are banned and the pashminas will be offered to anyone who 'forgets' this rule.
Men must wear black or grey morning dress with a waistcoat and tie, a black or grey top hat and black shoes – but cravats are not welcome.
In the grandstand, which is open to the public, a hat or fascinator is now compulsory for women – a far cry from previous years when women race-goers were simply advised 'many ladies wear hats'. Men must wear a suit and tie.
There are no changes for the less formal Silver Ring, but men are reminded that 'bare chests are not permitted at any time'.
Charles Barnett, chief executive of Ascot, said: 'Ascot is Europe's flagship race meeting and one of the world's greatest sporting and social events.
'We have tried to provide an appropriate dress code that is clear, workable and in line with the wishes of racegoers.'

news source:  http://www.dailymail.co.uk

Hugo Boss Orange Fall 2012 Campaign

Check out the season's most fabulous offerings from the Hugo Boss Orange brand. Take a peek at the campaign's most important look to get a better grasp of the next season's hottest styles.

For the rapidly approaching fall season, Hugo Boss takes us to a trip in Barcelona. The Hugo Boss Orange fall 2012 campaign features supermodel Jac Jagaciak and male model Ryan Burns in a youthful, modern campaign shot by Cédric Buchet which definitely brings memories or at the very least, leaves quite a lot of room for daydreaming. As far as the ensembles are concerned youthfulness along with modern touches are the ones that unquestionably dominate.

Focusing on wardrobe staples and making sure to inject plenty of colorful touches is the strategy that proves to be the best one when it comes to creating chic looks and the fabulous pictures are a great illustration of this often forgotten fact. Denim still steals the spotlight as it becomes part of a multitude of interesting ensembles along with another beloved wardrobe staple, the leather jacket. Versatility is ensured through a multitude of beautiful pieces and accessories.

Fun sweaters, abstract prints or colorful jackets are only a few of the fabulous lust-worthy pieces the label brings into the spotlight. While feminine pieces such as dresses are also included, it's fairly clear that the brand's main focus is functionality and practicality. Comfort is another important concern if we take the footwear options into account. No sacrifice is needed in order to steal the spotlight in the rainy season.

As far as accessorizing goes, things are pretty straight-forward: option for versatile designs and keeping classiness in mind are the main alternatives that can help you stay chic in the upcoming months. Choose between spacious handbags, versatile boots or fun scarfs to make the looks more sophisticated. For an even more interesting allure, a classy watch or gorgeous sunglasses can prove the best options. With so many fabulous style suggestions, the next month will definitely prove quite interesting fashion wise.

News Source:  fashion-style.becomegorgeous.com

Stradivarius March 2012 Lookbook

The new season is all about breezy colors and flirty details and Stradivarius demonstrates the power of these characteristics in the March 2012 lookbook. Fun, flirty, fashion-forward and seductive designs dominate the label's new lookbook, so browse through the selection of outfits and pick your new season must-haves!

The new season is bringing an array of hot, stylish and casual pieces center-stage, outfits that are bound to make heads turn, so if you're all about mixing casualness with sexiness check out the ultra-fashionable looks featured in the Stradivarius March 2012 lookbook. With florals being the ultimate beauty inspiration for the spring 2012 season, the label features an array of floral motifs that underline flawlessly femininity, so if you're ready for a wardrobe upgrade take a peek at the following design.

Certain pieces of the collection that combine denim with soft, flowing fabrics such as chiffon or lace seems to have a vintage allure with sexy casual influence that is difficult to ignore. Denim vests and shirts paired with flirty lace or chiffon skirts as well as stylish shorts look absolutely amazing and have a certain 'je ne sais quoi' that is difficult to put into words.

Layering various fashionable pieces that follow the feminine silhouette perfectly can definitely be the perfect solution to underline your style icon personality. Mixing borrowed-from-the-boys elements with stylish, ultra-feminine pieces can have the ultimate glamor effect, one that is perfectly balanced and which will ensure you will not go by unnoticed. Stradivarius demonstrates a simple pullover layered over simple shirts and paired with stylish slim-fit jeans, shirts and blazers worn over casual blouses and paired with stylish shorts and jeans can have an amazing style-boosting effect. Jackets, tucked in shirts and cropped tops are a must this season, so dare to mix and match and create an array of stylish ensembles.

Floral prints and lace are the 'IT' details of the spring 2012 season and Stradivarius made the best out of these elements by mixing them up for a more subtle look or mixing them up to obtain a bold, yet warm and fun-vibe look. With soft and vivacious hues on display such as white, beige, dusty salmon, light blue, black and green, the collection shows a universally flattering style, so take a peek at he label's March 2012 lookbook and pick your new season style boosters!

News Source: becomegorgeous.com

Zadig & Voltaire Spring/Summer 2012 Lookbook

Let versatility and modern pieces be your main concerns for the spring summer season to be able to get style results similar to the Zadig & Voltaire spring/summer 2012 lookbook and emulate some of the choices presented to master the art of effortless chicness a little easier.

Fashion can sometimes seem full of compromises: it's common to sacrifice comfort for elegance, to give up versatility in favor of strong focal points and so on. However, it doesn't always have to be so and the latest Zadig & Voltaire spring/summer 2012 lookbook is here to convince us that one can truly have it all: comfort, versatility and elegant touches blended together into fabulous outfits that will make you feel and look polished without too much effort.

Versatile pieces combined with a modern perspective in mind can produce spectacular effects in terms of style and this simple principle is superbly reflected in outfits that are at the border between casual and elegant. Denim pieces, versatile blazers, gorgeous slim fitting dresses and a few gold touches can go a long way in creating interest and step out of the routine without investing in many, fabulous yet hard to mix and match pieces to be able to stand out.

The prevalence of seasonal prints can become slightly overwhelming especially since it's extremely easy to fall into the trap of thinking that these and bold tones are the only options to draw attention on you and be trendy at the same time. Geometric vibes, edgy motifs like skulls and a few glittery touches can create much of the same effects and can still help you avoid feeling overexposed if you prefer not to be on the spotlight at all times.

Feminine yet versatile, glamorous yet functional and utterly gorgeous, the outfits included in the spring/summer Zadig & Voltaire are sure to be a useful source of insights for those who are looking to keep a healthy balance between pieces that can be easily combined and ones that are destined to be remembered. Highlight your best features by turning to tried and tested style rules you'll benefit from for more than one season.

News Source: http://www.fashion-style.becomegorgeous.com/